We offer ideas for how to accelerate your digital maturity in 2024 and share a new report called, “Accelerating Your Digital Vision” that digs into how organizations can quickly speed up their digital maturity.
Should brands sell on Amazon, even if they don’t get access to customer data? The resounding answer is, “yes,” but with some caveats.
We dig into what the latest Forrester Wave of Commerce platforms means for the industry. And talk about whether you would rather work with Gen Z or Gen X co-workers?
Why is personalization so much more challenging in B2B than in B2C? And how you define “the customer” in B2B will define what types of personalization you actually need.
A PIM won’t solve your data problem, but it will force discipline on your organization around product data. So why doesn’t everyone have one?
Do you need to bring in outsiders to help you revisit a digital strategy? And how do you prioritize the changes you want to make to your digital strategy?
What’s the correct balance between sticking to your digital strategy and changing based on factors you can’t control? And can we learn anything from the way Amazon thinks about strategy?
In a slightly terrifying, slightly fascinating window into the future, we hear a conversation Andy has with Hume, a human-voiced chatbot that understands whether you’re sad, happy, annoyed or whatever and responds accordingly.
When we asked executives recently where customer experience should live in the organization, answers were all over the map. In this episode we discuss where we think customer experience SHOULD live in an org and why.
The CEOs of many companies choose to be pretty hands-off when it comes to digital transformation. But what if the CEO is involved at every step of the way? Is that the best way to ensure transformation is a success?
Pricing is always an incredibly delicate topic – both for companies and for consumers. Is there a way to use dynamic pricing that’s beneficial to everyone? Or will consumers always revolt?
Manufacturers who think that they can change customer behavior to get them to buy where the manufacturer would prefer are playing a fool’s game. The key to avoiding channel conflict starts with being where your customer wants you to be.
With all of the changes in the eCommerce market, many practitioners are finding themselves in a career transition. If you find yourself in that situation, what are the best ways that people are actually finding jobs today?
Now that B2B companies have been using generative AI for content creation and marketing, we’re seeing the first moves into using the technology to improve the customer experience. What are the pros and cons of that?
What’s the best way to prove that your online business is not simply cannibalizing your traditional offline business? Instead of “lift” or “shift” it’s “lifting AND shifting” revenue from your competitors.
Will Amazon’s new AI chatbot called Rufus help them grow their B2B business? And will a recent lawsuit against Amazon actually help manufacturers?
Do employees who show up in the office get promoted more and laid off less? And has anyone actually researched whether being in the office makes you more productive?
What if it turns out that investing in change management matters more than investing in technology? And why does Stitch Fix need an office of digital transformation?
What’s the state of the B2B eCommerce conference landscape?
Are B2B companies ready for the turmoil of the coming year? And how should they be preparing to handle the uncertainty?
It’s time for our end of the year wrap up, where we’ll discuss the biggest story, the most surprising fact, and the most disruptive trend of the year.
What’s on the minds of eCommerce execs as we head into 2024? It’s not just AI…
The 5 days from Black Friday through Cyber Monday generate outsized revenue for B2C companies. But does the same hold true in B2B?
B2B eCommerce practitioners have long-relied on the same set of metrics to measure the success of their business. But what if those metrics are wrong?